Humectant

Humectants are a type of ingredient commonly found in skincare and cosmetic products that help attract and retain moisture in the skin. These molecules have a unique ability to draw water from the atmosphere and bind it to the skin, providing much-needed hydration. Some common humectants used in cosmetics include glycerin, hyaluronic acid, and sorbitol.

When applied to the skin, humectants work by forming a barrier that prevents moisture loss, leaving the skin feeling soft and supple. These ingredients penetrate the skin's outer layers, attracting water molecules and locking them in place. This process helps to hydrate the skin from within, making it look plump and healthy.